GUESS introduces their Spring 2014 Collection and Campaign featuring rising Canadian model Danielle Knudson. Guided by Paul Marciano, Creator Director For Guess? inc., the new advertising campaign was photographed by longtime GUESS collaborator, Yu Tsai. The Spring campaign captures a variety of models, including Danielle Knudson, enjoying the California sunshine on the beach.
Danielle Knudson, Canada’s 24-year-old rising star, is captured against the backdrop of beautiful Laguna Beach. The Red Deer, Alberta beauty takes in the crystal clear ocean, lush sand and tropical palm trees in the horizon – don’t you wish you were there with her?!? Basking in the sun Danielle effortlessly looks beautiful with long, luscious beach swept hair and sun-kissed skin. Highlighting the seasons key trends as spring weather is approaching, these images will slowly be rolling out as of February 2014 in top fashion and lifestyle magazine, at GUESS.ca and in GUESS retail stores.
The new collection includes a great variety of denim styles, a signature for GUESS, in several washes from shortfalls, cut-off shorts, bustiers, jackets and jeans. The softer side of the collection features ultra feminine pieces in lace and eyelet fabrics embellished with crochet and feather detailing. Springs signature polka dots, gingham and floral appliqué is also seen in the collection on bustiers, dresses and button down shirts. The Campaign also includes models Olivia Greenfield, Samantha Hoopes, Nicoleta Vaculov and Gui Fedrizzi. Check out Daniella Knudson’s GUESS Spring 2014 campaign photos below.