The Beauty Box : Juicy Couture Viva La Juicy Gold Couture

During the World MasterCard Fashion Week madness, Juicy Couture officially launched their newest fragrance with a media/vip brunch event that included cake, giant Viva La Juicy cakes none-the-less! The chic little gathering brought us all to the tents early and had us squealing about the new scents and our classic favourites while models strolled around with samples and delicious delights. If you’re like us and love Juicy Couture’s collection of fragrances than you will surely  love the new Viva La Juicy Gold Couture that is already being sold in select stores and online.

Viva La Juicy Gold Couture is a ‘Couture Overdose’ that spins an addictive web of glamour and decadence created by Honorine Blanc. The decadent new golden fragrance is a rendition of Viva la Juicy that indulges the senses with luscious wild berries, a kiss of honeysuckle and melted caramel. The ‘golden’ base features warm aromas of sandalwood, the luxurious elixir of golden amber and vanilla elixir. The bottle, is a decoration piece of itself, with its classic silhouette cased in gold, decorated with pink letters and the iconic logos. During the event we also found out that the gold inside the bottle is actually real gold for the utmost glamour, it’s something different and so special you just have to try it. The fragrance is available as 30ml, 50ml and 100 ml Eau de Parfum. The golden bottle will add a touch of glam to any vanity, just spritz onto inner wrists, neck, and other pulse points to take that glamour with you all day long. The scent is quite mature yet girly, definitely something that can be rocked for during the day or night time!



Not only did the Juicy Couture team have Ritz-Carlton cater the event with delicious brunch-inspired hors d’oeuvres, cocktails and coffee/tea, but they also featured custom ‘Viva La Juicy’-inspired sweets and treats from renown confectionary artist, Alexandria Pellegrino of Cake Opera Co. By custom ‘Viva La Juicy’-inspired sweets we mean GIANT cakes that resemble the collection of 3 Viva La Juicy Fragrances!! The hype of the event surrounded around not only the launch of the new fragrance but the absolutely jaw-dropping, amazing cakes. See photos from the event below, we are still quite curious how it would have tasted though!
Follow along with the Viva La Juicy on twitter with the hashtag #CoutureOverdose, and we would love to know what your favourite scent is! We are huge fans of Viva La Juicy Noir here at Toronto Fashionista! Usually I wear Viva La Juicy daily, so this new scent has had us buzzing for days.

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