During the World MasterCard Fashion Week madness, Juicy Couture officially launched their newest fragrance with a media/vip brunch event that included cake, giant Viva La Juicy cakes none-the-less! The chic little gathering brought us all to the tents early and had us squealing about the new scents and our classic favourites while models strolled around with samples and delicious delights. If you’re like us and love Juicy Couture’s collection of fragrances than you will surely love the new Viva La Juicy Gold Couture that is already being sold in select stores and online.
Viva La Juicy Gold Couture is a ‘Couture Overdose’ that spins an addictive web of glamour and decadence created by Honorine Blanc. The decadent new golden fragrance is a rendition of Viva la Juicy that indulges the senses with luscious wild berries, a kiss of honeysuckle and melted caramel. The ‘golden’ base features warm aromas of sandalwood, the luxurious elixir of golden amber and vanilla elixir. The bottle, is a decoration piece of itself, with its classic silhouette cased in gold, decorated with pink letters and the iconic logos. During the event we also found out that the gold inside the bottle is actually real gold for the utmost glamour, it’s something different and so special you just have to try it. The fragrance is available as 30ml, 50ml and 100 ml Eau de Parfum. The golden bottle will add a touch of glam to any vanity, just spritz onto inner wrists, neck, and other pulse points to take that glamour with you all day long. The scent is quite mature yet girly, definitely something that can be rocked for during the day or night time!