Sneaker Saturday : Adidas Originals Superstar Supercolor


To celebrate this beautiful Saturday we are introducing a new segment called Sneaker Saturday’s! Due to the fact that an overwhelming amount of shoes continously hit the market, we opted to start this new segment focusing on sneakers only so that we are able to feature more shoes for our fellow shoeaholics out there!

For our first feature, we picked the colourful new collection from Adidas Originals. Adidas’ most diverse collection yet, the Superstar Supercolor Pack, which launched March 27th. The new collection was made in collaboration with music and fashion icon, Pharrell Willams. Together the collaboration has reinvented the classic Superstar shoe and offers a curated selection of 50 different colours to choose from. For the ultimate expression of your personality and creativity, take control and create your own trends from the rainbow selection.

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Adidas Originals Supercolor release sees the iconic Superstar silhouette transformed with a spectrum of 50 different colourways. Pharrell Williams knows that the most empowering thing you can give a superstar is the freedom of expression and with this collaboration has created a collection that offers a choice like never before. Mix and match, pick your favourite colours or find a classic colour to give your outfit that extra pop. The shoes go for $110CAD per pair and are color-drenched beautifully celebrating diversity. The all-leather shoes feature EQUALITY embossed on the 3-Stripes, a Pharrell-designed reflexology-print sockliner and lace tips printed with TIGHTEN UP and LACE YOURSELF. The full grain leather upper also provides a comfortable and soft feel with Adidas classic rubber shell toe and a rubber cupsole with herringbone-pattern outsole.

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“Supercolor is a celebration of equality through diversity. With 50 colours of the Superstar, everybody will be able to select his or her colour. It is more diverse than any pack ever before and therefore it is more individual than any pack ever before”, says Pharrell of the release. “With every shoe treated exactly the same, all colours are equal. No matter what colour you choose, you can be part of Supercolor. Choose your colour.”

Adidas Supercolor has been available globally since March 27th and can be purchased at adidas.ca and adidas stores across Canada.

Join the conversation on Twitter @Adidas#supercolor

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