The Beauty Box : Saint Cosmetics

On September 25th we celebrated the official launch of Saint Cosmetics. While we sipped delicious cocktails along with complimentary makeup application stations run by makeup artists. Attendees mingled while witnessing the unveiling of new Canadian made cosmetics line Saint Cosmetics.



The Beauty Box : John Frieda Stylist Selections Tool

Recently we attended John Frieda‘s Mixology 101 event/crash course taught by John Freida’s Canadian Creative Consultant Alain Larivee. In the course, Professor Alain Larivee provided the class with a lesson on mixing, cocktailing and laying hair products that are perfectly suited to your hair. Through the course came the introduction of […]


Rudsak Spring/Summer 2014 Collection Preview

Canadian leather designer Rudsak showcases a fabulous collection of statement pieces for this Spring. The impeccably detailed collection paired with their Queen street renovation make it nearly impossible to visit the store and browse what’s new at Rudsak. The extensive collection of outerwear, footwear, bags and accessories this season include […]

GUESS Spring 2014 Campaign featuring Canadian model Danielle Knudson

GUESS introduces their Spring 2014 Collection and Campaign featuring rising Canadian model Danielle Knudson. Guided by Paul Marciano, Creator Director For Guess? inc., the new advertising campaign was photographed by longtime GUESS collaborator, Yu Tsai. The Spring campaign captures a variety of models, including Danielle Knudson, enjoying the California sunshine on the beach.



The Beauty Box : SweetgrassSpa introduces Sweetgrass by Verity’s, a new innovative cosmetic collection.

Toronto’s luxury spa, Sweetgrassspa, has proudly just released (in September) its very own custom formulated cosmetic line called Sweetgrass by Verity. The line, which is made entirely in Canada and allergy tested, contains a wide range of colours to perfectly suit any skin tone. The fragrance free, hypoallergenic, non-comodegenic collection offers […]

30 Days of Dresses : Maggie Day 12

Check out Maggie is a vibrant fitted blue dress with a statement necklace. On day 12 of 30 Days of Dresses, the Canadian born singer rocked this thick strap fitted dress showing off her figure on the streets of LA. The electrifying royal blue makes her stand out in a crowd and […]


Philip Sparks launches Spring/Summer 2013 Collection At First Boutique on Ossington

Just before the Fashion week craze hit Toronto, Philip Sparks officially opened his boutique on Ossignton. The former garage turned boutique became the first permanent location for his collection. After previously having a series of pop-up shops, he celebrated his 5th anniversary in the business with the opening of his […]